Shift the Conversation is a teaser for a feature-length Team Wheelhouse Foundation documentary, an organization using car and motorcycle culture to challenge the stigma around mental health.
I wanted to spark curiosity rather than explain the campaign outright, approaching the piece as visual poetry that explores the connection between the road and mental health, focusing on tone, texture, and motion. We ran this shoot with a small, highly experienced crew, allowing them to experiment with new camera car technology.