Ride to Clear
Team Wheelhouse

PROMO

Team Wheelhouse partnered with Foundation Moto and Johnny D Cycles to launch Ride to Clear, a project built to challenge the stigma around mental health.

The goal was to create a teaser promo that raised awareness without explaining the campaign outright, something that sparked curiosity instead of answering every question. I approached it as visual poetry, exploring the connection between craft and mental health through tone, texture, and motion.

Studio:Wheelhouse
Director:Elliot Wilks
Director of Photography:Hunter Buchanan
Producer:Adam Colborne
Producer:Christopher Shearer
Editor:Taylor Drake