Ride to Clear

Background:
Team Wheelhouse partnered with Foundation Moto and Johnny D Cycles to launch Ride to Clear, a project built to challenge the stigma around mental health.

The goal was to create a teaser promo that raised awareness without explaining the campaign outright, something that sparked curiosity instead of answering every question. I approached it as visual poetry, exploring the connection between craft and mental health through tone, texture, and motion.

About:
Client: Team Wheelhouse Foundation
Studio: Wheelhouse
My Role: Director, Editor